Rather than a one-size-fits-all approach, we needed to create multiple authentic narratives that spoke to different audiences. The car had to feel just as relevant to urban explorers as it did to off-road adventurers. Coordinating with multiple content creators, environments, and production timelines meant high attention to detail, both logistically and creatively.

We collaborated with six lifestyle and adventure influencers, each taking the TANK 300 on a personal journey: whether into the dunes, along the shores, or deep in the city. We managed end-to-end production, from scouting and coordination to on-location shooting and content editing. Each video became part of a broader narrative, showing how the TANK 300 adapts to any lifestyle, any terrain. The campaign ran across social media and paid ads for over a month, driving high visibility and turning the TANK 300 into more than a car: it became a companion for every kind of journey.