A Flavor For Every Member

We needed to go beyond typical brand awareness,  this had to be an experience. One where families, food lovers, and fans could engage with Disney+ in unexpected ways. Bringing characters to life through taste, interactivity, and storytelling required creative precision, especially with high footfall and media coverage on the line.

Inside a compact 10x10m booth at Walk Riyadh, we created a sensory playground. Guests could roar in a Mufasa sound challenge, drum like Moana in an interactive rhythm game, and at the heart of it all, taste desserts inspired by Disney favorites, brought to life in collaboration with Milaf. With styled stations symbolizing each character, more than 2,000 visitors joined over three days, turning the activation into a media magnet and a storytelling success.