The campaign had to balance cultural authenticity with brand storytelling, while remaining visually adaptable across diverse media, from retail displays to video, social, and digital touchpoints. It also had to connect emotionally with both local and international travelers during a nationally symbolic moment.

We developed the campaign concept: “Made of This Island. Made to Give.” Inspired by Saudi’s traditions of coffee, dates, and heartfelt gifting, the message reflected both the spirit of Founding Day and The Visitor’s product promise. We produced a hero video, crafted key visuals, and rolled out a complete design system that was applied across the store, from window branding and display zones to packaging and promotional content. Every design adaptation reflected cultural richness while staying true to The Visitor’s refined, modern aesthetic. The result? A unified campaign that honored Saudi pride and positioned The Visitor as the go-to destination for meaningful, elevated gifts.