With dozens of brands and collections launching at once, the challenge was to unify everything under one seasonal concept, while making each touchpoint, from content to in-store displays, feel immersive, premium, and engaging for travelers on the move

We introduced “The Summer Club”, a campaign that blended fashion, destination energy, and escapism. We shot four distinct videos featuring different models and brand styles, styled beachside, shore-front, and infused with sun-drenched art direction. These visuals were adapted into key visuals, in-store displays, summer-themed face installations, and podium styling to spotlight select products inside The Visitor. To extend the campaign digitally, we curated PR boxes featuring beach essentials: including cosmetics, a tote bag, towel, and branded racquet, sent to influencers to drive organic buzz around the Summer Club. The result: a seamless blend of seasonal storytelling and elevated retail that made every traveler feel like summer had already started.