Our creative direction focused on shared values: strength, determination, pride, and progress, the same principles that define both the Nation and the Patrol. Through this lens, we developed a script that resonated with the day’s theme.

From there, we brought the words to life. Our team handled the entire production: scriptwriting, storyboarding, location scouting across Saudi deserts, casting, direction, cinematography, lighting, editing, and color grading. The result was a cinematic tribute that carried the grandeur of the car and the emotion of the occasion
Released across Nissan/ Petromine’s digital platforms, the film became a visual embodiment of the brand’s alignment with Saudi resilience and progress: a moment of power, purpose, and pride.