INTEGRATED MARKETING + Internal Event
SCHWEPPES
BEACH SAMPLING EXPERIENCE
During Ramadan and Eid, moments of gathering become central to daily life, evenings extend, social circles widen, and public spaces come alive. Schweppes set out to strengthen brand presence during this high-engagement season by bringing its flavors directly into the rhythm of social life. The objective was to build recognition through experience, placing the product in environments where conversation, relaxation, and celebration naturally unfold.
Our approach centered on creating a white-glove sampling experience designed to feel elevated yet approachable. Carefully selected beach locations across Jeddah and high traffic locations in Riyadh became social hubs where visitors could pause, refresh, and explore the full range of Schweppes flavors in a relaxed coastal setting. The environments were styled to encourage interaction, inviting guests to gather, taste, and discover the brand in a lifestyle-driven context rather than a transactional one
The result was a widespread, multi-city engagement that blended hospitality, sampling, and brand storytelling: transforming simple refreshment into a shared seasonal ritual.
A. Campaign Concept & Sampling Strategy
B. Multi-Location Activation Planning
C. Production and Fabrication
D. On-Ground Operations & Brand Experience Management
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