INTEGRATED MARKETING
THE VISITOR
RAMADAN CAMPAIGN
For Ramadan, The Visitor wanted to create a campaign that reflected the spirit of the month through gathering, connection, and people coming together. Rather than approaching Ramadan through conventional seasonal imagery, A-Z collaborated with an artist whose distinctive work explores people, alignment, and collective moments, creating an original artwork that became the visual face of the campaign.
From this central piece, we developed an integrated campaign that moved across physical and digital touchpoints. The artwork informed the in-store branding and activation, while its most prominent expression took over the façade of The Visitor’s store at Jeddah’s domestic airport for an entire month, turning the retail space itself into a large-scale campaign canvas.
Beyond the store, the campaign extended into carefully curated PR packages and branded gifting, distributed through selected resorts in Jeddah to introduce the campaign to new audiences. Online, influencer collaborations amplified the story further, using the campaign giveaways and a specially designed bag to generate visibility, engagement, and desire around the brand throughout Ramadan.
A. Artist Collaboration & Creative Direction
B. Retail Branding & In-Store Activation
C. Influencer Marketing & PR
D. Campaign Gifting & Production
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