Within two weeks, our creative and technical teams built the entire campaign from concept to screen. We developed the narrative, wrote the script, and prompted every sequence through AI animation tools, ensuring each car model matched the real versions available in the Saudi market. The film’s flow was structured through multiple generated sequences, refined through iterations of story logic, lighting continuity, and movement, until all scenes merged into a cohesive, emotive short film.

The result was a visually captivating piece that felt human in spirit but digital in craft, a demonstration of creative adaptability and technological mastery that allowed GWM to take part in the national moment without compromise.