We needed to create meaningful, on-ground interactions in major and remote cities alike, making the launch feel personal, accessible, and emotionally charged. From teasing the journey, to designing immersive brand stops, to managing influencer hype and executive-level engagements. Every touchpoint had to feel intentional, premium, and iconic.

We launched with a map-led teaser campaign announcing when and where Saudi would meet the Patrol 2025. In Riyadh, we took over Boulevard screens, activated a branded booth, and engaged 20 top influencers to amplify buzz on the ground and online. At Digital City, a 15-meter walk-through experience showcased the Patrol’s heritage and innovation, culminating in an AI-powered reveal film in a full LED room. Nissan executives presented the tech behind the vehicle, followed by test drives on Jeddah’s Formula 1 Corniche Circuit and a nationwide roadshow that brought the Patrol to every corner of the kingdom. It wasn’t just a launch—it became a national moment.