Airport footfall doesn’t always equal engagement, and travelers are often too rushed or distracted to notice what’s around them. Our challenge was to create a campaign that stood out both digitally and physically, using the theme of travel as a way to connect beauty with movement, and skin care with self-care on the go

We turned the retail hall into an interactive beauty hub with the “Glow on the Go” campaign. Highlights included a striking product-inspired mirror installation and a live skin check station run by beauty experts—designed to grab traveler attention. Travel-themed content linked skincare with boarding passes and carry-on essentials, while influencers Lama Al Ageel and Ghazzawi brought the experience to life on-site and online. To amplify the impact, curated PR travel kits were sent to regional influencers. The result: increased buzz, beauty, and visibility for THE VISITOR at the airport.