We designed a two-part experience that unfolded across indoor and outdoor environments. Inside, the space was transformed into a theatrical setting, a controlled, immersive atmosphere where storytelling took center stage. Through a narrated launch sequence, cinematic visuals, and live musical performances, the audience was guided through the evolution of the brand, leading into the 35-year celebration and vehicle reveals.

Outside, the tone shifted. Set against the Red Sea, the experience opened into a relaxed yet vibrant atmosphere, featuring a live DJ, performances, curated buffet, and interactive car displays. This contrast allowed guests to move from spectacle to celebration, engaging with the vehicles in a social, lifestyle-driven environment.
By blending performance, narrative, and setting, the Spectrum Event became more than a launch, it became a multi-layered celebration of legacy, innovation, and community.