CULTURAL HERITAGE + Location Curration
SEDCO HOLDING
50TH ANNIVERSARY
To celebrate 50 years of SEDCO Holding, A-Z created an anniversary experience under the concept “Shared Horizons”, honoring five decades of growth, partnerships, and achievements while looking toward the organization’s future.
The journey began with an immersive timeline tunnel, taking guests from 1976 to 2026 through archival moments and milestones, followed by interactive experiences exploring SEDCO’s five decades. The main celebration brought the story to life through the anniversary film, leadership speeches, Saudi performances, team activities, and hospitality.
From the environment and storytelling to a commemorative Saudi Riyal from the founding year, every touchpoint connected SEDCO’s legacy with its next chapter, celebrating 50 years remembered and a future shared.
A. Creative Concept & Experience Design
B. Production & Fabrication
C. Interactive Experiences
B. Entertainment & Event Management
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