CULTURAL HERITAGE + Location Curration
PHILIP MORRIS KSA
1 YEAR KSA ANNIVERSARY
To celebrate Philip Morris International’s first year in Saudi Arabia, A-Z designed a full-day beach experience focused on one idea: stepping away from routine to reset, reconnect, and celebrate together. The experience brought approximately 100 team members together through wellness, leisure, entertainment, and shared moments.
Set at Shades Beach in Jeddah, the day moved naturally from relaxation into energy, from a dedicated Ladies Reset Session with wellness and creative activities, to beach sports, water experiences, interactive team challenges, and games. A fresh coastal identity inspired by waves, stripes, and movement connected the branding and environment throughout the experience.
As sunset approached, the experience transitioned into dinner and entertainment before culminating in a collective first-anniversary countdown and celebration, bringing the entire team together to mark one year of connection, progress, and shared memories in the Kingdom.
A. Creative Concept & Experience Design
B. Branding & Production
C. EXHIBITION STANDS & BOOTHS
B. Team Building & Entertainment