This wasn’t your typical event site,  we were in the middle of the desert. That meant rough terrain, high winds, and a need for quick, durable, and adaptable production solutions. Our task was to bring the rally zones to life with branded structures, arcade tents, and clear, durable signage,  all while managing scale and speed in an off-grid setting.

We handled the full site printing and fabrication scope, from banners to branding, structures to signage. Inside the dedicated arcade tent, we curated and installed interactive games and arcades, complete with full branding and structural setups. From directional prints and game station facades to build-ready installations, we ensured every touchpoint was Dakar-worthy and rally-ready,  giving visitors a break from the dust with a branded zone built to perform.