We needed to create an eye-catching, interactive space that didn’t just attract attention, it had to pull families in and make school prep feel exciting. From large-scale visual impact to hands-on personalization, every detail had to feel fresh, accessible, and aligned.

We brought the vision to life with giant school-supply installations that doubled as playful art and photo spots. At the core of the activation was our “Fash Me Up” fashion-themed pop-up, where kids could customize their school gear, from notebooks to backpacks, in a way that reflected their own personal style. The experience also featured a dynamic kids' zone packed with entertainment and creative workshops. With vibrant branding, colorful print elements, and high footfall across all three days, we turned a back-to-school chore into a memorable, style-driven celebration