PRODUCT LAUNCH
MIDDLE BEAST
ATTACHÉ
MDLBEAST, the powerhouse behind Saudi’s most iconic music festivals, launched ATTACHE, a bold new culinary and nightlife concept set inside a transformed horse stable. With one side as a refined restaurant and the other a dynamic bar and dancefloor, they asked us to help set the tone for opening night: something edgy, immersive, and artistically unexpected.
This wasn’t just a restaurant launch; it was the debut of a new lifestyle space. We needed to fabricate standout installations that matched the creative DNA of MDLBEAST, and deliver on-ground experiences that blurred the lines between art, ambiance, and entertainment, without overshadowing the venue’s unique character.
We brought the ATTACHE identity to life through a passport-inspired installation, drawing on themes of stamps, travel, and borderless movement: a nod to the venue’s name. The centerpiece became both a bold art moment and a crowd magnet. Fire dancers moved fluidly between tables, setting the tone for an electrifying night, while guests received custom steel horse shoes as stylish souvenirs, a subtle tribute to the venue’s past life. From statement pieces to atmospheric details, we helped ATTACHE launch not just with flair, but with a story.
A. ART INSTALLATION
B. PRINTING AND EXECUTION
C. LIVE ACTS & ENTERTAINMENT
D. PRODUCT LAUNCH