The experience had to strike a balance between heritage and spectacle, creating a space that felt both respectful of tradition and rich in entertainment. With two contrasting themes, Arabian and Wild West: coexisting in the same location, every build needed to feel authentic, immersive, and structurally flawless.

We brought EERAB to life by constructing an entire clay-inspired city, filled with interactive souqs, museum-style installations, and culturally themed activities that honored the spirit of Arabian history. In a dedicated zone, we shifted gears into a fully produced Wild West village, complete with cowboy tents, custom seating, and food stations styled to fit the Western theme. Across both spaces, we layered live entertainment, curated music, and ambient performances, ensuring that the festival offered not just a visual feast, but a full sensory journey that echoed the prestige of the event.