Across the terminals, travelers were greeted with Saudi Ardah performances, heritage photo booths, and traditional hospitality, each touchpoint designed to evoke emotion, belonging, and pride. Meanwhile, inside JEDCO’s headquarters, the celebration extended through flag-raising ceremonies, music, heritage exhibitions, and cultural competitions, creating an atmosphere of unity and shared joy.

Adding to the momentum, World Cooking Day was woven into the celebration, merging Saudi and international culinary showcases into one interactive, flavor-driven experience. The result was a destination alive with movement, culture, and engagement, a space where national pride met everyday life. A-Z Experience led the project from concept to delivery, curating the creative direction, managing logistics, designing thematic décor, and overseeing all production and entertainment to ensure a smooth, seamless, and powerful celebration of identity.