KEY EVENT + Execution
GRANADA MALL
community hub
As a central destination in Riyadh, Granada Mall is more than just a shopping space, it’s a community hub. Our role has been to consistently activate the mall across key seasons and national moments, transforming it into a place where visitors come not just to shop, but to experience, celebrate, and connect.
With each occasion, from National Day to Founding Day, summer holidays to Ramadan: the challenge was to keep things fresh, relevant, and spread throughout the entire mall. We needed to create activations that brought in footfall, energized the space, and encouraged repeat visits beyond just the seasonal hype.
We designed and executed full-mall takeovers for every major occasion. From live entertainment and family games to cultural installations and customization corners, each activation was tailored to the theme, and thoughtfully placed across the mall to ensure no area was left untouched. Whether it was interactive screens, pop-up stations, or celebratory decor, we made sure every corner of Granada Mall felt alive, turning it into a reliable go-to destination for celebration and fun, all year round.
A. SPACE DESIGN
B. STRUCTURE DESIGN
C. PRINTING & EXECUTION
D. CULTURAL HERITAGE
E. LIVE ACTS & ENTERTAINMENT