The scale was massive and the audience diverse. We needed to curate live acts and interactive moments that could flow seamlessly across spaces, from luxury lounges to open-air fan zones, all while keeping the energy high and aligned with the Formula 1 brand. The entertainment had to feel elevated, immersive, and adaptable to multiple crowd moods across three full days.

We activated the entire venue with a vibrant mix of entertainment. Marching bands in Formula-inspired attire roamed the grounds, live DJs kept the energy pulsing in key zones, from tunnels to concert entrances, and interactive glitter booths added sparkle to the concert area. We installed cultural kiosks offering personalized giveaways, and Polaroid photographers roamed to capture candid moments for attendees. Across the Corniche, we created immersive customization stations and installed DJ booths in unexpected spots, ensuring that wherever guests wandered, a memorable moment was always waiting. The result: an F1 weekend where the thrill extended far beyond the race itself.