With multiple experiences under one roof, the challenge was to design a smooth, cohesive flow that allowed each car and audience touchpoint to shine. We had to blend press-worthy moments with hands-on excitement, all while staying true to Ford’s adventurous spirit and premium positioning.

We brought the experience to life through curated zones, each echoing a part of Ford’s past and future. Guests were welcomed with an exclusive invite to “The Ford Blue Way Forward”, an immersive celebration of the brand’s legacy and evolving partnership. The Taurus Hybrid test drive took center stage, giving guests the chance to ride the vehicle around the iconic F1 circuit like never before. Inside, the Mustang launch featured a sleek reveal moment and a live brand talk. Outside, the rally circuit united Ford fans in motion, while simulators, car customizations, live grills, and interactive zones turned the entire space into a playground for enthusiasts. One event, countless unforgettable moments.