The space needed to feel alive, interactive, and visually rich, not just a walkthrough, but a memory-making destination. We had to design experiences that pulled people in, celebrated the past with a modern twist, and created enough momentum to carry through four consecutive weekends.

We transformed City Walk into a living canvas of color and self-expression. From customization booths where visitors could personalize shirts, hoodies, and pouches, to a series of Instagrammable photo zones, everything echoed the retro spirit. We invited graffiti and contemporary artists to create large-scale pieces live on site, artworks. Even our ushers and promoters wore custom '70s-inspired uniforms, designed to blend function with flair. The result? A nostalgic, street-style celebration that wrapped Jeddah Season with joy, creativity, and community