EVENT & ACTIVATION + Internal Event
PETROMINE X NISSAN
10 YEARS ANNIVERSARY
Marking a decade of partnership and growth, the Petromin Nissan 10-Year Anniversary was designed as a celebration of legacy: a moment to reflect on achievements while showcasing the journey that shaped the brand’s presence across the Kingdom. The experience focused on storytelling through time, allowing guests to walk through the evolution of the partnership from its earliest milestones to its present-day impact
The journey began with a heritage tunnel, where ten years of archival moments were displayed, photographs, milestones, and key achievements that mapped the progression of the brand. This introduction set the tone for an evening rooted in recognition and continuity. Within the main venue, a branch mapping installation visualized the nationwide footprint of Petromin Nissan, illustrating the scale and reach of the partnership across Saudi Arabia.
At the center of the celebration stood the stage: a symbolic bridge between past and present, featuring a curated display of classic Nissan models alongside the newest vehicles. The program unfolded through leadership speeches, cinematic video showcases, and live entertainment segments that created rhythm between formal moments and celebration.
A. BRANDING & COLLATERALS
B. PRINTING & EXECUTION
C. LIVE ACTS & ENTERTAINMENT
D. PRODUCTION & FABRICATION