CONFERENCE + Exhibition
MASAR
PROJECT SIGNING
Masar Makkah is one of the Kingdom’s most ambitious urban development projects, a gateway that connects the entrance of Makkah to the Haram, designed to elevate the spiritual, residential, and lifestyle experience for millions. With planned zones spanning hospitality, retail, F&B, healthcare, and residential living, the project aims to redefine Makkah’s future for visitors, residents, and investors alike
Our role was to deliver a high-level investor conference and signing ceremony that reflected the scale and vision of Masar Makkah. With multiple sectors represented and VIP stakeholders from across the Kingdom, every detail, from protocol and staging to hospitality and experience, needed to exude professionalism, ambition, and national pride.
We executed a series of official signing ceremonies, each honoring a major partnership across sectors such as healthcare, retail, and hospitality. The event brought together government officials, investors, and development leaders in a refined setting, complete with a dedicated conference space and formal dinner. From stage branding to guest flow, we ensured the experience was not just a formality, but a moment of shared vision and forward momentum for the future of Makkah.
A. INTERNAL EVENT
B. LIVE ACTS & ENTERTAINMENT
C. PRINTING & EXECUTION